26 Aug The temple of the king Giorgio Armani
Milan fashion city, Milan city in constant evolution, Milan city of changes ... Milan the city of one of the greatest artists in the world of the fashion industry.
When the career of Giorgio Armani comes to his 40 years, a cake and a birthday party are not enough, but it needed something more, something majestic like Armani Silos.
In Via Bergognone on one hand we find the building of Armani offices while facing we find the "Silos", obtained from Nestle tower that served as a grain warehouse. A sober architecture, four floors, smooth walls and windows on top.
Inside there are forty years of career, 600 dresses and 200 accessories from the Armani collections since 1980.
The Silos building is very simple, has walls and cement floors, blacks ceilings, exposed pipes and cable ducts. A glass facade and shop, cafeteria and cloakroom on the ground floor.
The exhibition is divided into different levels according to some themes that have inspired and continue to inspire the creative work of the designer. On the ground floor there is the section 'daywear': here you can find some clothes worn by celebrities such as the famous suits dressed on by Richard Gere in the hit movie "American Gigolo" in 1980. The first film to have all the "wardrobe" signed entirely by Armani.
On the first floor the section 'esotismi' is a tribute by Giorgio to the oriental world and traditions (especially Africa and Asia) from which took inspiration for the creation of sarongs, caftans and tunics all embroidered and with bright colors.
On the higher floor we will find the 'cromatismi' section where black is the recurrent element in all its various forms: shiny, matte, smooth, embroidered. Here there are some outfits worn by the star sas well: a dress tailored for the Oscars in 1995 worn by Jodie Foster and a black dress for the 1996 Oscars worn by Sharon Stone.
The third floor is finally dedicated to the theme of 'light'. A succession of ethereal dresses where light seems to filter through them effortlessly, clothes ranging from shades of white to silver. Define them 'clothes' is almost banal and reductive because they are real jewels that shine like stars.
In this floor there is also the digital archive. It collects sketches, technical drawings, and material related to the ready-to-wear and haute couture collections, and is dedicated to researchers and enthusiasts who want to deepen the work and the stylistic universe of Giorgio Armani.
